Ethical AI starts here

Ethical AI starts here

For the life of people and planet

We believe ethical AI is living AI, responsive, just, and accountable. Our mission is to ensure no one is left behind by innovation.

Ethical tech. Built with intention

Your expert partner in ethical AI and digital rights

From audit to strategy, we support you across every stage of your AI journey helping you build systems that are fair, transparent, and future ready.

Scale with confidence

We meet you where you are, whether you're piloting ethical AI or scaling enterprise systems with tailored strategies that align with your values and regulatory context.

Delivery with Impact

Our cross functional team delivers assessments, audits, and advisory reports at pace without compromising on rigour or relevance.

Responsive and collaborative

We offer ongoing support for policy teams, legal, and product leads ensuring you're never alone in navigating the evolving digital rights and AI assurance landscape.

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Can you help us assess our AI risks before deployment?

Of course, let's schedule a consult and walk through your systems.

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Chat Avatar

Can you help us assess our AI risks before deployment?

Of course, let's schedule a consult and walk through your systems.

Chat Avatar
Chat Avatar

Can you help us assess our AI risks before deployment?

Of course, let's schedule a consult and walk through your systems.

Chat Avatar

Aligned for impact

We work with your tools, timelines, and teams to deliver ethical AI that fits your reality. Our support is practical, values-driven, and built for real-world results.

Why choose us?

We combine ethical depth with technical precision. Our team brings together expertise in AI, policy, and human rights delivering pratical, accountable systems that serve both people and planet. You won't just meet standards. You'll create them.

Ethics at the Core

We don't bolt ethics on, we build them. Every project begins with values and ends in accountability.

Ethics at the Core

We don't bolt ethics on, we build them. Every project begins with values and ends in accountability.

Ethics at the Core

We don't bolt ethics on, we build them. Every project begins with values and ends in accountability.

Cross Disciplinary Expertise

Our team blends AI policy, human rights, and governance to guide you with clarity and rigour.

Cross Disciplinary Expertise

Our team blends AI policy, human rights, and governance to guide you with clarity and rigour.

Cross Disciplinary Expertise

Our team blends AI policy, human rights, and governance to guide you with clarity and rigour.

Pratical, Ongoing Support

From independent audits to implementation, we help turn principles into practice every step of the way.

Pratical, Ongoing Support

From independent audits to implementation, we help turn principles into practice every step of the way.

Pratical, Ongoing Support

From independent audits to implementation, we help turn principles into practice every step of the way.

We support a range of responsible AI

We support organisations in assessing, aligning, and acting on AI ethics through practical, actionable tools.

Agency Workspace
Agency Workspace
Agency Workspace

Human-Centred by Design

Everything we build start with people not just data points.

Human-Centred by Design

Everything we build start with people not just data points.

Human-Centred by Design

Everything we build start with people not just data points.

Designed for Trust

Our work is designed to stand up to public scrutiny and regulatory demand.

Designed for Trust

Our work is designed to stand up to public scrutiny and regulatory demand.

Designed for Trust

Our work is designed to stand up to public scrutiny and regulatory demand.

Actionable Not Abstact

We don't just diagnose issues, we help you fix them.

Actionable Not Abstact

We don't just diagnose issues, we help you fix them.

Actionable Not Abstact

We don't just diagnose issues, we help you fix them.

Your questions, answered

Whether you're new to AI assurance or exploring responsible tech for the first time, here are answers to some of the most common questions we hear.

What types of organisations do you work with?

We support startups, corporates, NGOs, and public institutions building or overseeing AI systems — especially those navigating ethical, legal, or social risk.

What types of organisations do you work with?

We support startups, corporates, NGOs, and public institutions building or overseeing AI systems — especially those navigating ethical, legal, or social risk.

What types of organisations do you work with?

We support startups, corporates, NGOs, and public institutions building or overseeing AI systems — especially those navigating ethical, legal, or social risk.

Do I need this if I use off-the-shelf AI tools?
Do I need this if I use off-the-shelf AI tools?
Do I need this if I use off-the-shelf AI tools?
Is this a technical or legal service?
Is this a technical or legal service?
Is this a technical or legal service?

Ethical AI starts here

Let's work together

Book a intro call to explore how we can help you assess, govern, or design AI systems that align with your values and the future.

Ethical AI starts here

Let's work together

Book a intro call to explore how we can help you assess, govern, or design AI systems that align with your values and the future.

Ethical AI starts here

Let's work together

Book a intro call to explore how we can help you assess, govern, or design AI systems that align with your values and the future.